The world’s leading denim manufacturer, Levi Strauss & M&C, is facing a backlash for saying it will no longer make its jeans non-porous.
The jeans company said on Wednesday it will not make its denim non-pore-resistant, as the U.S. Environmental Protection Agency (EPA) says that’s the way to go.
It also announced that it will stop selling jeans that have been dyed with henna, a dye that bleaches clothing.
“It’s important to make sure that jeans are not just washed in the laundry room, but are also protected from wear and tear and the environment,” Levi Strauss managing director of consumer goods operations, Michael B. Bader, said in a statement.
In a blog post, Bader said that although the company had never done it, he thought it would be “inappropriate” to continue to sell jeans with this material.
He said that Levi Strauss would not stop using it for the next several years, though.
There are also concerns that non-toxic alternatives such as henna may not work as well as non-purified denim, as it is difficult to remove the dye.
Bader said the company would continue to make the jeans nonporous in the future.
What’s the best way to avoid the chemicals that are found in henna?
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