The story of how dirt dyed denim started in the US and turned into a worldwide phenomenon.
In an interview with Fast Company’s Dan Siegel, the inventor and CEO of the company Dirt-Dye.com, Ben Lister explained that when he was a kid he was told by his mom that she should dye her jeans to a bright orange.
The reason for the colour was to prevent the cotton from being damaged.
When his mom saw a similar dyeing on her daughter’s jeans, she thought it was a great idea, and that she would like to dye the jeans to the same colour.
Lister says that his mother gave him a pair of jeans and a dyeing bottle, but that he needed a little bit of help.
“She just kept saying, ‘You have to wash your jeans first, and if you don’t, then they’re going to look terrible,'” Lister recalls.
So Lister decided to try and dye his own denim, so he could keep using his mother’s original recipe.
“She told me to wash my jeans, dry them and then she put the dye in, and it’s gone,” he says.
“It was perfect.”
He was born a dirty denim aficionado, and when he tried out the dyeing process, he was so excited to finally see it work.
“I was so amazed by how easy it was,” he told Fast Company.
“And it just kind of happened.
I’m very grateful for the people that I work with and the products that I was able to get for free, so it’s all good.”
Listers website is still live, and he says that he hopes to have it up by the end of the year.
Follow the author of this article on Twitter: Ben Lister