When the word ‘log’ was coined in the 17th century, it meant ‘wood’ and it is believed that the word became popularised when it was used to describe the wood used to make log-framed clothing in England and the United States.
It has also been described as a type of ‘logo’ for clothing.
In 1820, a French architect named Charles de Moulins used the word in a description of a textile used for hats and breeches.
In the 1860s, the word was popularised by French sculptor Maurice Maussé who used it in his drawings of the goddess Artemis.
Today, logwood is used to dye clothing for many reasons including for colouring, for binding, for decoration and for the construction of furniture.
The logwood dyeing industry is still thriving.
In 2010, British apparel company T&C Ltd used the term ‘loglog’ to describe a product it produced in partnership with the French company Logwood.
Logwood has also come into fashion with the creation of colourful textile fabrics like the Logwood Hoodie.
The Logwood logo is a hand-drawn depiction of the Goddess Artemis.
It is currently worn by the US Army’s elite commandos.
But why do logwood-dyeing companies dye clothing?
Logwood dyeers also use wood dyeing in order to create fabrics that look as though they were dyed from log.
Some log-dyes are made from natural fibres called ‘wood sap’ In other cases, log-dyed fabrics are created by adding a dye that can bind the textile to the wood, a process known as ‘binding’.
Dyeing can also be a costly and time-consuming process, and the cost of the dyeing process can increase as demand increases.
A company like Logwood uses natural fibre to dye cloths.
According to the Logos and Logo Dyes Association (L&?ltD), the logwood industry is worth more than $1 billion and employs more than 6,000 people in the United Kingdom alone.
‘Logwood’ has also become synonymous with fashion and has been used as a catch-all term to describe various styles of clothing.
Dietrich Hesse, a German designer, has used the loglog logo to create clothing inspired by the Goddess in the 1930s.
In 2016, Hesse created a ‘log wood-inspired’ dress that was made from logwood.