The new natural dye clothing line for fashion designers and consumers is on the rise.
Crackle, a New Zealand-based company, is selling natural dyed fabric for a range of clothing, accessories and apparel products.
The brand is working with clothing and fashion designers to develop a range that blems the color blue.
“Our main focus has been on natural dyed fabrics because it gives you the most vibrant colors possible,” founder Tim Allen told Wired.
“We’ve seen how natural dyed colors can add a lot to the look of clothes and we think natural dyed is a great way to go.”
The natural dye fabrics include denim, wool, silk, linen, linen and cotton.
Allen told the magazine he wanted to “make a fabric that looks great, feels great, and is durable enough to be worn all day.”
In order to get the natural dye in the market, the company has to get approval from the United Nations and other regulatory bodies.
The UN’s food and agriculture agency, the Food and Agriculture Organization of the United Kingdom, approved a natural dye for use in a range and tested the new natural cotton fabrics in their labs.
Allen told Wired the first production run will start next month, and the company hopes to have the first batch of natural dyed garments in place by the end of the year.
“We’re really excited to be able to sell natural dyed clothes,” he said.
“This is the first time that we’ve been able to create a natural dyed product for the market and now we can bring it to the public.”
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