The cosmetics company L’Oreal Japan announced on Wednesday that it is to change its name to L’Auberge de L’Orléans and change the company’s official logo.
The name change will be made on January 3.
The company is planning to change the brand name to Auberge De L’Orange in 2019.
The new logo will be unveiled during a media event on Thursday.
The change is aimed at “further enhancing the brand’s reputation, to provide a greater appeal and more trust to customers,” said the company in a statement.
“Our customers have been waiting for the new brand for a long time, and we are confident that the new name will appeal to consumers,” it added.
Aubergé de L’,Orange is a well-known brand that has been popular in France and Germany for the last 15 years.
L’Aspect du L’orchestrated de L.A. has been around since 1984.
Its products are known for their long-lasting, moisturizing properties and their gentle anti-aging properties.